Brown Hotels to manage 4 Tel Aviv properties

The De La Mer Hotel on Hayarkon St. will become a new wing of the Brown Beach House hotel. Photo credit: Brown Hotels

Tel Aviv-based Brown Hotels has added four Tel Aviv properties to its portfolio and will rebrand and manage all four hotels previously handled by the Zvieli Group,.

Brown Hotels will convert The Townhouse Hotel and the adjacent Townhouse Apartments on Rothschild Blvd. into a 36-room hotel. It also will turn the De La Mer Hotel on Hayarkon St. into a new wing of the Brown Beach House hotel and relaunch the Olympia Hotel as a fully renovated and rebranded property. It plans to convert these properties  into residential properties in the future, at which point they will be returned to the Zvieli Group, which is shifting its focus to real estate development.

The effort will be overseen by Shlomi Tahan, former COO of the Isrotel chain. The company expects to maintain all existing employees at each property.

Virtual Event


Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.

In addition to the eight hotels currently in operation across Israel and Croatia and the merger of the Zvieli properties, Brown Hotels is adding six new properties in Israel over the coming year, and further properties across Greece, Germany and the U.K. by 2023, turning the Israeli hospitality group into an international hotel brand.

Register now for The Israel Hotel Investment Summit (IHIS) in Tel Aviv on November 20-21 to discover the investment opportunity in Israel’s hotel sector. The Summit is sponsored by Questex, Hotel Management's parent company.

Founded in 2010, Brown Hotels' collection now includes the Brown TLV, Brown Beach House, The Poli House, The Dave Tel Aviv, Villa Brown Jerusalem, Villa Ba'Moshava in Jerusalem and Brown Beach House Croatia in Trogir, Croatia. 

Suggested Articles

The company's main markets are still substantially affected by the measures rolled out to combat the COVID-19 health crisis.

Revenue per available room and occupancy increased over Q2, but uncertainty around the industry’s recovery remains.

The integration aims to provide hoteliers with seamless and complete visibility over group, catering and event sales performance activity.