Début Hotel Group to franchise Night Hotels brand

Début Hotel Group, the collection of lifestyle brands launched by Hampshire Hotels Management earlier this year, today announced that it will begin franchising the Night Hotels brand and offering franchise incentives through the end of 2015.

As an incentive for developers and owners of the limited-service lifestyle brand, the Hotel Group is offering 50 percent off the initial franchise fee as well as a 1.5 percent royalty fee and a 1.5 percent marketing fee for the first five years of the agreement.  After the fifth year, the royalty fee increases to just 2.5 percent and the marketing fee remains 1.5 percent for the life of the contract. The incentive is available only for agreements signed by Dec. 31, 2015.

Night Hotels is a midscale, lifestyle brand that includes a convertible room product that transitions from day-to-night. A single room can take on two “personalities,” from a communal living and entertaining space to a guestroom. “In re-imagining the Night Hotels brand, we set out to develop a thoughtful, flexible business model that addresses the modern owner’s and the modern guest’s needs,” Eric Danziger, president and CEO of Hampshire Hotels Management and Début Hotel Group, said in a statement. “We are so pleased to offer hoteliers an opportunity to not only transform their properties so distinctly but also provide them with a founder’s incentive that stands out and is substantial.”

Technology is at the forefront of the brand’s reinvention. An enhanced technology platform incentivizes guests to book online with complimentary Wi-Fi upgrades, while a social “jukebox” provides curated playlists for each individual hotel location that guests can tune into.

The public areas at each hotel are communal spaces for guests to interact. Introducing the “maxi-bar,” Night Hotels’ lobbies will offer guests a wide-range of grab-and-go items such as bottled juices, sodas, waters, movie-style concession stand snacks and other assorted items at fair prices. There will also be an onsite Brew & Tap providing guests with coffee all day and beer and wine in the evening.

Each of these signature elements leaves a strong impression and establishes a memorable guest experience. The Night Hotels’ franchise brings urbane to the mundane creating attractive hotels at a reasonable price.


Like this story? Subscribe to IHIF!

The hospitality industry turns to IHIF International Hotel Investment News as the must-read source for investment and development coverage worldwide. Sign up today to get inside the deal with the latest transactions, openings, financing, and more delivered to your inbox and read on the go.