Delhi's Bird Group dissolves JV; plans hotel rebranding for UK & India

Delhi-based Bird Group has announced plans to dissolve its seven-year-old joint-venture management contract with Thai-based Dusit Thani. Going forward, the company plans to manage the four hotels included in the JV on its own, and will rebrand them as Roseate Hotels and Resorts. 

The group manages two hotels in the UK and two in India. It is set to launch its third property, Roseate House, in Delhi, followed by properties in Rishikesh, Jaipur and Goa. 

Ankur Bhatia, executive director of Bird Group, claimed that Dust did not invest in the properties, and was a “silent partner.” With the addition of the new Delhi hotel, the company wanted to launch its own brand. 

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The Dusit Devarana will be rebranded as the Roseate New Delhi. The Royal Park and The Forbury, meanwhile, will be rebranded as the Royal Park Roseate House and Forbury Roseate, respectively. 

“Roseate House would be more of a city hotel while Roseate Resorts will ensure out of the city experience,” Bhatia said. “We are also upgrading the existing properties with new inventory and our UK properties are adding new F&B facilities and new rooms to ensure brand coherence.”  Read more at:

 

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