Denihan Hospitality to split into two business units, announces management changes

Denihan Hospitality Group will restructure the current organization of the Company into two independently operated business units, resulting in several changes at the executive level.

According to Brooke Denihan Barrett and Patrick Denihan, owners and co-CEOs of Denihan, the decision to restructure was made after months of planning that considered a broad spectrum of criteria critical to Denihan’s future, including growth and customer strategy, brand positioning and financial performance.  

Effectively immediately, Denihan will now be operated under two business units:

Virtual Event


Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.

Denihan Hospitality, with Barrett as CEO, will focus on the management of The James and Affinia brands and the Company’s portfolio of independent, affiliated boutique hotels.

Denihan Investments, led by Denihan as CEO, will make financial investments in hotels with other partners and secure new management contracts for Denihan Hospitality that fit into its overall business growth strategy.  

As a result of this new structure, David Duncan, president of Denihan Hospitality Group, moves to the role of advisor to the Company, assisting with this transition and special projects moving forward. 


Suggested Articles

The final day of Hotel Optimization Part 2 focused on booking channels, cleanliness protocols and maximizing revenue in the age of COVID-19.

The Urban Park Hotel Collection is currently looking at hotels with 25 to 85 rooms, which will include both independent and franchise properties.

While occupancy, rate and revenue all improved from July, they were still significantly down year over year.