Denver's Brown Palace sold to Crow Holdings Capital Partners

Denver's Brown Palace, which was originally put up for sale in September 2013, was sold to Crow Holdings Capital Partners, an investment arm of the Trammell Crow family in Dallas.

The Denver Post reported that the Crow Holdings Fund VI completed the purchase for an undisclosed amount. "I am very confident they will be a good steward of this hotel and keep the tradition and historical aspects as other owners have in the past," Brown Palace general manager Marcel Pitton said. Pitton described the transaction as "seamless."

Dallas-based Quorum Hotels and Resorts has managed the property for the past 26 years, and will continue to do so. The hotel was originally constructed in 1892.

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


According to Kansas City Business, the hotel's previous owners have funneled $19 million into the property over the last five years, focusing on improvements. Most recently, a facade restoration project was initiated in spring 2013, which is expected to continue over the next three years. Additionally, the hotel joined Marriott International's Autograph Collection of high-end properties last year, a category that it will remain in through the transition to new ownership.

"We are pleased to add this landmark establishment to our Fund VI portfolio," Diane Parmerlee, Crow Holdings Capital's director of hotel investments told NBC's 9 News. "The Brown Palace Hotel is well-aligned with Crow Holdings Capital's hotel investment strategy, which is focused on upscale assets with strong underlying fundamentals."

With the addition of the Brown Palace, Crow Holdings will own 33 hotels reaching over $2 billion in assets. The acquisition also included the neighboring Comfort Inn Downtown Denver, totaling 472 guestrooms, five restaurants and over 20,000 square feet of meeting space.

Suggested Articles

Many hotel owners will find themselves in the uncomfortable and unfamiliar position of deciding on a course of action for negotiating with their lende

For the week of Sept. 6-12, occupancy reached 48.5 percent, down 1.6 percent from the previous week.

Tisch joined Loews Hotels & Co in June 2017 from Loews Corp., where he was a VP.