Full-service hotels in Europe recorded a 7.1-percent year-on-year increase in GOPPAR in August, with the growth led by a number of key tourism destinations including Dublin and Barcelona, according to the latest data from HotStats.
Room occupancy levels reached 78.7 percent for the month, and ADR grew by a record 4.8-percent to €149.95. As a result of the movement in volume and price, hotels in Europe recorded a 5.7-percent increase in RevPAR.
Unsurprisingly, demand this month was driven by the leisure segment, which accounted for 38.9 percent of the market mix in the region, compared to 30.3 percent in the 12 months to August 2017. Furthermore, strong rate growth was recorded in both the individual leisure (+6.7 percent) and group leisure (+4.3 percent) segments.
The year-on-year growth in achieved ADR, which was driven by the leisure segment, meant that at €117.55, RevPAR at hotels in Europe was 6.7 percent above the average for the 12 months to August 2017, at €109.68, illustrating the current strength of the leisure sector in the region.