Former Sofitel CEO to lead new luxury hotel company

Panorama Group announced a joint venture agreement with Blue Horse Hotel Management Company, naming Robert Gaymer-Jones president and CEO of the newly formed Panorama Hospitality Management Company, with a primary focus on luxury hotels worldwide.

Gaymer-Jones, the founder of Blue Horse Hotel Management Company, served as CEO for Sofitel Luxury Hotels in Paris from 2007 to 2014. He successfully led the re-positioning of the brand by downsizing and rebuilding Sofitel into a global luxury chain including the So brand of lifestyle hotels and the Legend portfolio of hotels.

In 2012, Gaymer-Jones was named CEO of the Year for the Luxury Industry. Prior to his tenure at Sofitel, he served with Marriott International as area VP in Europe based in London. Gaymer-Jones began his career with classical training in hotels in Switzerland and has worked all over the world in senior hotel management positions. He is based in the newly created Panorama Hospitality Management Company headquarters in Miami, Florida.

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.


Panorama Group is a 50-year-old company with experience in over 75 countries that specializes in every aspect of resort and hospitality consulting, finance, marketing, development and now hospitality management.