German hotel developer looks to expand in Middle East, Europe

German hotel operator Steigenberger is looking to build on hotels already in the pipeline throughout Dubai and Doha, as well as other cities across the Middle East and Europe.

Middle East
According to Hotelier Middle East, the German operator recently revealed plans to open a new five-star hotel in Qatar - the Steigenberger Hotel Doha Airport Road. Construction will being this autumn and the property is slated to open in 2016. The IntercityHotel brand is slated to come to Dubai Culture Village in 2016.

Steigenberger chief development officer Claus-Dieter Jandel said that the company was "exploring possibilities" in Abu Dhabi, Dubai and Fujairah in the UAE, Muscat in Oman, Jeddah and Dammam in Saudi Arabia and Doha in Qatar.

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Jandel also confirmed that construction on InterCityHotel Culture Village in Dubai will start in the fourth quarter 2014, with the property expected to open in autumn 2016.

Europe
The group is also expanding its presence in the Netherlands with a new four-star establishment.  The hotel, which is set to have 253 rooms and suites, is scheduled to open in the city's trendy 'Zuidoost' district in June 2015. An adjoining restaurant terrace will provide a direct link to the neighboring multi-purpose concert hall arena 'Ziggo Dome' and a unique view on the 'Amsterdam ArenA'. The hotel will also have a dedicated banqueting and conference area.  

Puneet Chhatwal, CEO of Steigenberger Hotels AG, called Amsterdam "one of Europe's most attractive tourist destinations," and noted the city's business travel strengths as incentive for development.  

"By opening a second Steigenberger Hotel Group establishment at this location, we are continuing to expand our brand presence and carrying forward our aim for international expansion," Area General Manager Netherlands Erwin M. Bruyn added.  

As IncentiveTravel.co.uk noted, this will be the second Steigenberger Hotel in the area following the opening of the Steigenberger Airport-Hotel at Schiphol. 

The Steigenberger Hotel Am Kanzleramt, the company's seventh hotel in Berlin, opened in early May.

 

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