Global hotel trends for 2016

As the calendar turns to 2016, here's a look at what next year could look like in hospitality.

  • Global hotel industry revenue is predicted to reach $550 billion dollars in 2016.
  • Europe and Asia Pacific are key regions with the highest hotel occupancy rates at over 68 percent, respectively.
  • The Middle East and Africa are the most expensive regions for hotel rates with a $165.97 dollar daily room rate on average.

Virtual Event


Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.

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