Hard Rock International signed a management contract with Abu Dhabi Financial Group and Sheffield Holdings to operate the Hard Rock Hotel Dubai Marina.
Projected to open in mid-2015, the hotel, located in the Marina 101 tower, will be the first Hard Rock-branded hotel in the Middle East, with a second hotel, which was first signed in 2012, expected to open in Abu Dhabi in 2017.
The 281-room hotel will occupy the first 33 floors of the tower - which will be the second tallest in the UAE - while a club lounge and dining venue will be located on the 101st floor.
Hotel facilities will include the Rock Spa, with the Rhythm & Motion spa menu and the Body Rock gym. The property will also have pre-function meeting and event space, including a outdoor terrace at lobby level and the 101st floor lounge area, music memorabilia, a Rock Shop with Hard Rock’s merchandise and The Sound of Your Stay – the brand’s music amenity program exclusive to guests of the hotel.
The hotel property was previously intended to be operated by Hampshire Hotels Management in association with Wyndham Hotel Group, but Sheffield Holdings confirmed in July 2014 that the companies were no longer involved with the project.