Hilton to open first Canopy in Latin America

Photo credit: Canopy by Hilton (Canopy by Hilton)

Hilton’s Canopy by Hilton lifestyle brand will open its first property in Latin America with the signing of Canopy by Hilton São Paulo Jardins, slated to open late next year in Brazil. The 98-room adaptive re-use property will be owned by Tati Construtora e Incorporadora and managed by Hilton.

“Boasting the largest economy in Latin America, Brazil has consistently been a focus market in our development plans while we’ve explored opportunities to introduce Hilton’s industry-leading brands in the region,” said Leonardo Lido, Hilton's director of development-Brazil. “As we continue our expansion into Latin America, we look forward to working with Tati Construtora e Incorporadora and debuting our first Canopy by Hilton property.”

The hotel will include Canopy Central, an area with a restaurant and bar serving local contemporary cuisine and a flexible meeting space, as well as a lounge and fitness center.

Known as one of the most affluent neighborhoods in São Paulo, Jardins is home to high-end clothing stores, fine dining and museums like the São Paulo Museum of Image and Sound, the Sao Paulo Museum of Art, nightclubs, live-music venues, pubs and theaters.

“It has been a great experience to work with Hilton on this initial stage of our project,” said Arnaldo Goldstein, owner, Tati Construtora e Incorporadora. “We look forward to collaborating further and together [to] introduce the Canopy by Hilton brand in Brazil.” 

São Paulo seems to be seeing an uptick in branded interest. Just as Hilton announced its new Canopy for the city, W Hotels Worldwide, part of Marriott International, announced the W São Paulo would open in 2021 in the Vila Olímpia business district.