Hilton Worldwide is planning a push into Latin America, with 40 new hotels forecasted to open in the region by 2016, increasing its portfolio there by nearly 60 percent in two years.
Hospitality Net reported that as of Q2 2014, Hilton Worldwide had nearly 12,000 rooms at 62 hotel properties in Latin America, and its current development pipeline includes Hampton Hotels in Colombia, Mexico and Panama; Hilton Garden Inn properties in Argentina, Brazil, Chile, Colombia, Costa Rica, Mexico, Peru and Uruguay; Hilton Hotels & Resorts projects in Argentina, Brazil , Panama and Mexico; DoubleTree by Hilton hotels in Chile and Mexico; and Conrad Hotels & Resorts in Colombia.
"With stable and growing economies, Latin America affords tremendous opportunities and we have the right team in place to continue introducing the right brands to target markets with significant potential for growth," Tom Potter, SVP, Caribbean, Mexico and Latin America, for Hilton Worldwide said in a statement.
Already this year, Hilton has opened Hampton Inns in Barranquilla, Cartagena and Cali, Colombia; a Home2 Suites in Queretaro, Mexico; the Hilton Garden Inn Boca del Rio Veracruz; the Hilton Mexico City Santa Fe; the Waldorf Astoria Panama and the Hilton Panama, according to Breaking Travel News.
According to Skift, 17 new hotels are expected to open in Cartagena, Colombia alone by the end of 2015, a city that saw an 11.5 percent increase in international arrivals in 2013 over 2012. by the end of 2014 7,000 new hotel rooms will open in the country.
“There are a couple reasons behind those numbers, including first of all, we are very strongly promoting tourism, so that’s kind of a change for us,” Claudia Davila, U.S. director of tourism for Proexport, the Colombian national destination marketing organization, told Skift. “Two, Colombia is a very solid democracy in South America and it’s a very stable country financially, so that’s also why so many of the major hotel brands are investing in Colombia.”