IHIF announces new Adjacent Spaces pop-up event

Adjacent Spaces will be held at The Pullman Hotel, Berlin on March 3, 2020. Image credit: Questex

Building on 20 years of the International Hospitality Investment Forum, IHIF is launching Adjacent Spaces, a new pop-up event for hospitality's innovators and game-changers. 

Adjacent Spaces will be held at The Pullman Hotel, Berlin on March 3, 2020, and will discuss adjacent hospitality concepts including hostels, co-living, co-working, student accommodation, serviced apartments and senior living. Like IHIF, Adjacent Spaces is presented by Questex, the parent company of Hotel Management Magazine.

As the hospitality sector continues to evolve and expand, this highly focused event will gather alternative hospitality asset brands, investors, brokers, law firms, consultants, designers and architects to meet, talk, exchange ideas, share knowledge and shape the future of the industry.

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Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


Alexi Khajavi, managing director of EMEA Hospitality + Travel Group, Questex, said: "IHIF is the hub that connects the international hospitality community. It has done this with incredible success for the past 20 years and will carry on doing so for the next 20 and beyond. Our connectivity to the industry also allows us vital insight into the shifting trends and changing investment habits. Adjacent Spaces is a new project but built on an established and world-leading event platform that enables agile thinking, fresh conversations and deep relationships with the leaders, pioneers, challengers and disruptors.

"We exist to be the global voice of authority in hospitality investment. We must lead the way and set the precedent for events, information and experience. Adjacent Spaces will embody the new generation of professional enterprise whilst keeping real people and human connectivity at its core."

The program for Adjacent Spaces will include:

Opening Talk: Hospitality Trends Beyond the Hotel Room

An overview of the adjacent spaces market and opportunities for hospitality investors.

Adjacent Opportunities: The Investors' View

Why are investors looking into alternative hospitality assets and which ones are presenting the best opportunities?

Lenders Learn to Love Adjacent Spaces

Debt sources and structures for the alternative assets

Co-Working and Hospitality: How to Make it Work? 

Offices spaces are experiencing a "hotelification" trend while hotel lobbies have become informal working spaces. How can hotels best approach the co-working trend and generate profits?

Senior Living: Active vs. Healthcare

How can professional operators deliver reliability and profits while minimizing the risk to take advantage of the massive aging market? What segment of the market to target?

Co-Living and the Serviced Apartment: Disruption or Evolution?

As an innovative accommodation concept, is co-living likely to disrupt the serviced apartment concept? How can serviced apartment companies adapt to this demand? Is it worth the investment?

Growing Appeal: How the Hostel Market is Diversifying and Maturing 

Hostels no longer are the reserve of backpackers. New hostel brands are offering something from everyone, from low-budget groups to discerning travelers looking for better design on a budget. What's the investment opportunity and is this maturing market getting better at meeting the needs of investors?

Knowing Which Side Your Bread Is Buttered 

Leisure, pubs and restaurants are not for the faint of heart but they are where your customers are at. Learn how to take advantage of the leisure market without getting sick—maybe you can have your cake and eat it, too!

The event will include a case study interview on development, opening and operation to transaction as well as a discussion on the evolution of the European student housing market.

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