According to The Real Deal, the Lam Group has filed for permits for the 38-story, Virgin-branded hotel it is developing in the NoMad neighborhood of New York. The architect of record is Brian McFarland of VOA Architecture.
The application filed with the city’s Department of Buildings calls for a tower with approximately 400,000 square feet. The building will have 447 hotel rooms—including two duplexes on the 34th and 35th floors—and 100,000 square feet of retail space, which is currently being marketed by Newmark Grubb Knight Frank.
Lam paid nearly $88 million in 2011 and 2012 to acquire three properties fronting the entire block of Broadway between 30th and 29th Streets across from the Ace Hotel.