Loews launches new luxury brand with San Francisco buy

Loews Hotels & Resorts is taking its Regency name and using it to launch a new luxury brand. First stop: San Francisco. Loews has now completed the acquisition of the 155-room Mandarin Oriental San Francisco Hotel, which has been renamed the Loews Regency San Francisco. The hotel joins the Loews Regency New York, creating a luxury brand, Loews Regency.

The company said the Loews Regency brand "will combine top-notch amenities and conveniences," and will offer three qualities: location, service and energy.

"The Loews Regency San Francisco coupled with the iconic Loews Regency New York allows us to develop a new brand that really concentrates on customers looking for an intimate luxury experience," said Jonathan Tisch, chairman of Loews Hotels & Resorts.


Like this story? Subscribe to IHIF!

The hospitality industry turns to IHIF International Hotel Investment News as the must-read source for investment and development coverage worldwide. Sign up today to get inside the deal with the latest transactions, openings, financing, and more delivered to your inbox and read on the go.

With the addition of the Loews Regency brand platform, Loews Hotels now operates three brands, including the the upper-upscale Loews Hotels & Resorts and The OE collection, a soft brand for independent upper-upscale and lifestyle hotels launched earlier this year.

Suggested Articles

The furloughs will affect those at its domestic owned properties as well as its corporate staff.

The company is reducing its corporate workforce 40 percent to approximately 100 full-time-equivalent employees.

As of April 2, more than half of Accor’s branded hotels were closed worldwide, a portion the company said could grow to two-thirds in coming weeks.