LVMH's Bulgari, Meraas combine on new Dubai hotel

Bulgari SpA and Dubai developer Meraas Holding are reportedly combining to build a luxury resort and homes on a man-made island off Dubai. Bloomberg reports the development will include a 101-room hotel with 20 hotel villas, along with a 50-berth marina and Bulgari yacht club.

Fashion houses getting into hotel development, particularly in Dubai, isn't new. There are already hotels carrying the Giorgio Armani and Gianni Versace names.

“If you have a manmade island like this, there is an attraction,” Cherif Hosny, chief hospitality officer at Meraas, told Bloomberg. “We are planning to attract a niche market for this project.”

FREE DAILY NEWSLETTER

Like this story? Subscribe to IHIF!

The hospitality industry turns to IHIF International Hotel Investment News as the must-read source for investment and development coverage worldwide. Sign up today to get inside the deal with the latest transactions, openings, financing, and more delivered to your inbox and read on the go.

Meraas and Bulgari’s development will be built on 1.7 million square feet of land on Jumeira Bay Island. The project is set for completion in 2017.

Bulgari, bought by LVMH Moet Hennessy Louis Vuitton SA in 2011, currently operates hotels in Milan, Bali and London. The company plans to have about 20 hotels in the next five to seven years in cities including Shanghai and Beijing.

Suggested Articles

2,500 senior leaders will come together on the 2nd to 4th of March 2020 at the 23rd International Hospitality Investment Forum (IHIF).

Host Hotels & Resorts reported seeing strong growth in loyalty redemption revenues, crediting the launch of Marriott International’s Bonvoy programme.

Raffles is to brand the residences at the Churchill’s Old War Office site in London, which also include a hotel under the flag.