Hilton Worldwide reached an agreement to rebrand Paris’ Astor Hotel Saint-Honoré under Curio – A Collection by Hilton. The hotel, owned by Maranatha Group, will undergo a refurbishment prior to welcoming its first guests under the Curio brand in 2016 and will open under a franchise between Maranatha and Hilton Worldwide.
“Having announced our first two hotels in Europe earlier this month, Curio is gaining momentum with an exceptional addition in the heart of Paris’ international fashion district," said Patrick Fitzgibbon, SVP, development, Europe & Africa, Hilton Worldwide. "Independently owned and operated, the Astor Hotel will gain superior customer reach by joining Hilton Worldwide’s growing international portfolio, which includes more than 4,300 hotels worldwide.”
“We’re embarking on an exciting renovation programme which will preserve and restore this important Parisian landmark for future generations under Curio - A Collection by Hilton," said Olivier Carvin, CEO of Maranatha. "Hilton Worldwide’s unparalleled distribution capabilities and customer base will allow us to maintain the hotel’s unique charm whilst benefiting from global distribution. Joining Curio is exactly what we want for our company -allowing us to find the right partner in order to preserve the soul of our hotels.”