Paris' Astor Hotel to join Hilton's Curio

Hilton Worldwide reached an agreement to rebrand Paris’ Astor Hotel Saint-Honoré under Curio – A Collection by Hilton. The hotel, owned by Maranatha Group, will undergo a refurbishment prior to welcoming its first guests under the Curio brand in 2016 and will open under a franchise between Maranatha and Hilton Worldwide.

“Having announced our first two hotels in Europe earlier this month, Curio is gaining momentum with an exceptional addition in the heart of Paris’ international fashion district," said Patrick Fitzgibbon, SVP, development, Europe & Africa, Hilton Worldwide. "Independently owned and operated, the Astor Hotel will gain superior customer reach by joining Hilton Worldwide’s growing international portfolio, which includes more than 4,300 hotels worldwide.”

“We’re embarking on an exciting renovation programme which will preserve and restore this important Parisian landmark for future generations under Curio - A Collection by Hilton," said Olivier Carvin, CEO of Maranatha. "Hilton Worldwide’s unparalleled distribution capabilities and customer base will allow us to maintain the hotel’s unique charm whilst benefiting from global distribution. Joining Curio is exactly what we want for our company -allowing us to find the right partner in order to preserve the soul of our hotels.”

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.