Premier Inn to open its first Singapore hotel

UK-based hotel operator Premier Inn is opening its first hotel in Singapore, the 300-room Premier Inn Singapore Beach Road, in the middle of 2016.

According to the Business Times, this comes as the group plans to grow to at least 50 hotels in South-east Asia - namely Singapore, Indonesia and Thailand - India and the Middle East by 2018. Target markets will include Bali, Jakarta, Yogjakarta, Bangkok, Goa, Mumbai, Dubai, Muscat and Doha.

"Opening new hotels in these three key regions is now part of our long-term strategy to further enhance and develop the Premier Inn brand globally and we are confident it will be well received in these markets by value-conscious travelers," Erik Van Keulen, Premier Inn Asia Pacific's senior vice president of development, tests the Business Times.

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Hotel Optimization Part 3 | January 27, 2021

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