Red Lion to acquire GuestHouse International, Settle Inn

RLHC (Red Lion Hotels Corporation) entered into a definitive agreement to acquire the intellectual property assets and all hotel franchise license agreements of GuestHouse International for $8.5 million, plus a potential additional payment of up to $1.5 million. The acquisition will expand RLHC's presence across the country by adding two hotel brands with 73 GuestHouse International and Settle Inn & Suites franchise license agreements. The transaction, which is expected to close on April 30, will more than double the RLHC brand portfolio from 57 to 130 hotels in 30 states.

"This acquisition is another step in our asset-light strategy to re-invest in quality growth opportunities that leverage our pioneering technology and operating programs," said Greg Mount, RLHC President & CEO. "We plan to use our scale, network of owner relationships, and powerful digital and ecommerce platforms to improve operating performance for all GuestHouse and Settle Inn hotels. The GuestHouse and Settle Inn brands are well regarded and a natural expansion from our existing brands. We look forward to incorporating these hotels and their consumer base into our existing network and the opportunity to leverage our guest management and delivery platforms to enhance operating efficiencies and RevPAR performance at these hotels. We think this will drive value for our franchise owners and our shareholders."

"We expect that introducing our RevPak guest management system will provide GuestHouse and Settle Inn hotel owners similar occupancy and ADR gains to those we have already achieved in our current hotel system and anticipate stabilized annual EBITDA contribution of $1.5 million to $2.0 million from this added portfolio," said Jim Bell, CFO for RLHC.  "We expect the transaction to be immediately accretive to RLHC on an EBITDA basis and the addition of these franchises should create even greater long-term value for our guests, our franchisees and our shareholders." 

FREE DAILY NEWSLETTER

Like this story? Subscribe to IHIF!

The hospitality industry turns to IHIF International Hotel Investment News as the must-read source for investment and development coverage worldwide. Sign up today to get inside the deal with the latest transactions, openings, financing, and more delivered to your inbox and read on the go.

According to the terms of the agreement, RLHC will acquire the franchise license agreements on all 73 of the franchised hotels in the GuestHouse and Settle Inn network for payments of up to $10 million. Of this amount, $8.5 million will be funded at closing, and some or all of the remaining balance will be paid out six months following closing based upon achievement of mutually agreed performance targets. The company plans to use a portion of the cash proceeds from the recent sale of its Bellevue property to fund the acquisition.

The company expects the majority of the 73 franchised hotels, totaling 5,187 guest rooms, to continue to operate under their existing branding while converting to the brand standards and superior distribution systems available from RLHC. Currently, GuestHouse and Settle Inn hotels are located in 24 states, including Alabama, Alaska, Arkansas, California, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Michigan, Minnesota, Missouri, Montana, New Mexico, North Carolina, Oregon, South Dakota, Tennessee, Texas, Washington and Wisconsin. In addition to many of these states, RLHC has properties in Arizona, Colorado, Maryland, Nevada, Ohio and Utah.

Suggested Articles

During the Forum, a range of travel businesses discussed the industry's responsibility to the world, as well as changing trends.

A conversion of a former bank building, the Surety Hotel will feature a restaurant and bar, a 200-person ballroom and a private outdoor courtyard.

When it opens in 2022, the Mandarin Oriental, Nanjing will be located on the Qinhuai River.