Rosewood Hotels & Resorts said that it would expand the number of properties with a residential component over the coming years.
The group’s current pipeline sees around half of hotels and resorts include a residence.
Karl Bieberach, CDO, Rosewood Hotel Group, said: “As we set off into a new decade, we are expanding our residential resources in order to better support our owners and developers in their sales and marketing processes while strengthening relationships with buyers of Rosewood-branded residences. We remain focused on delivering truly differentiated products for Rosewood Residences owners, who, by choosing to live a Rosewood-branded lifestyle, are among our biggest brand loyalists.”
Rosewood Hotels & Resorts residential offerings include two main categories; for-sale residences and for-lease serviced apartments.
Alongside the announcement, the group has launched Rosewood Reserve, a programme available to residence owners, offering advantages and benefits at all properties. These include include preferred rates on rooms, food and beverage and spa, room upgrades, and additional VIP courtesies including access to a global concierge.
Rosewood Residences are found in cities as well as holiday destinations like Tuscany, Italy at Rosewood Castiglion del Bosco.