Starwood Capital targets individual investors with broker-dealer affiliate expansion

Starwood Capital Group acquired The Jeremy Hotel in Los Angeles over the summer. (Jeremy Hotel)

Starwood Capital Group is expanding its broker-dealer affiliate, Starwood Capital, LLC. The investment firm has also appointed Trisha A. Miller to be its new CEO.

"Our broker-dealer's expanded focus to include individual investors represents an important step in Starwood's growth," Barry Sternlicht, chairman and CEO of Starwood Capital Group, said in a statement. "We have been carefully evaluating how to reach individual investors for some time, and believe now is the opportune time to diversify our offerings to this growing source of capital. While Starwood has historically raised funds with institutional investors, the marketplace for alternative investment products tailored to individual investors has evolved and strengthened in recent years in ways that can benefit the individual investor. We are excited to bring on Trisha Miller to lead our broker-dealer affiliate and begin welcoming a new group of investors to participate in our longstanding business of buying high-quality assets and improving them through hard work, attention to detail and creativity."

Miller, a veteran of the financial services industry, was previously an executive director of W. P. Carey, Inc., and CEO of Carey Financial, LLC, W. P. Carey's broker-dealer subsidiary. A substantial portion of Miller's team at W. P. Carey has joined Starwood Capital, L.L.C as well.

"I am thrilled to be joining the Starwood team," Miller said in a statement. "With Starwood's deep market and asset knowledge across the United States and Europe, I am confident we will be able to provide individual investors with very attractive alternative investment products."