Starwood signs Berlin Sheraton

Starwood Hotels & Resorts Worldwide expanded its footprint in Germany with the signing of the Sheraton Berlin Grand Hotel Esplanade. A franchise agreement with Esplanade Operation, a subsidiary of Host Hotels & Resorts' European joint venture, marks the conversion of the existing Grand Hotel Esplanade to a Sheraton hotel. The hotel continues to be operated by EVENT Hotel Group, which also holds a minority interest in the property.

The 394-room Sheraton Berlin Grand Hotel Esplanade has an all-day dining restaurant and a German-specialty restaurant, as well as Harry's New York Bar and a lobby bar. Other facilities include a swimming pool and 12 meeting rooms.

Over the next several months, the hotel will unveil the Sheraton brand's signature offerings including a Sheraton Club lounge, [email protected] experienced with Microsoft, and the health and fitness program, Sheraton Fitness.

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Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.