Starwood to bring Westin and Le Meridien brands to Bahrain

Starwood Hotels and Resorts signed an agreement with Majid Al Futtaim (MAF) Properties, a unit of the Dubai-based conglomerate, to launch its Westin and Le Méridien brands in Bahrain. According to Gulf News, both hotels will be linked together by the Bahrain City Center, adding 460 rooms to Starwood's portfolio in Bahrain.

The hotels, named the Westin Bahrain City Centre and Le Méridien Bahrain City Centre, are scheduled to open in early July. Starwood's first Bahrain property opened in 1981 with the Sheraton Bahrain Hotel. Since then, Starwood has stepped up its presence in the area, signing eight hotel management agreements in the Middle East in the last year alone.

 “We are very pleased with today’s announcement and welcome the addition of these two new brands to our portfolio," George Kostas, CEO, Majid Al Futtaim Properties, told Arabian Business. "We believe they will add significant value to our offering in Bahrain and will further strengthen the position of our 11 hotels across the region.”

Virtual Roundtable

Post COVID-19: The New Guest Experience

Join Hotel Management’s Elaine Simon for our latest roundtable—Post COVID-19: The New Guest Experience. The experts on the panel will share how to inspire guest confidence that hotels are safe and clean and how to win back guest business.

The Westin Bahrain City Centre will specifically have 200 rooms, including six executive suites and a Presidential Suite, while the Le Méridien Bahrain City Centre will offer 260 rooms, including 18 executive suites and a Presidential Suite.

Though Starwood currently operates nearly 50 hotels and resorts in the Middle East under nine lifestyle brands, Gulf Business reported the company has plans for further expansion, which include a pipeline of over 35 hotels due to open by 2017.

“Following last year’s successful conversion and opening of Sheraton Dubai Mall of the Emirates, we are delighted to strengthen our relationship with Majid Al Futtaim Properties as we debut our Westin and Le Méridien brands in Bahrain,” Michael Wale, president, Starwood Hotels & Resorts, Europe, Africa and Middle East, told Gulf Business.

Suggested Articles

This roundup features details on 15 new properties operating in the United States.

The survey is open to all multiunit hotel ownership and development companies. Results will be published in the October issue of Hotel Management.

The “Black Representation in Hospitality Leadership 2020” report examines the role of Black leaders, men and women, across the industry.