STR: August continues slight improvement for U.S. hotels

San Francisco
San Francisco/San Mateo in California posted the steepest decline in average daily rate in August. Photo credit: bluejayphoto / iStock / Getty Images Plus

The U.S. hotel industry’s metrics improved slightly in August from the previous month, according to the latest data from STR.

Compared to August 2019, occupancy was down 31.7 percent to 48.6 percent, average daily rate was down 22.8 percent to $102.46 and revenue per available room was down 47.3 percent to $49.83.

The absolute occupancy level was the lowest for any August on record in the U.S., but all three key performance metrics were up from July levels. Recent September weekly data shows occupancy just below 50 percent due to a slight decrease in demand.

Among the top 25 markets, Oahu Island in Hawaii experienced the steepest drop in occupancy, down 69.9 percent to 26.8 percent, and the largest decrease in RevPAR—down 81.4 percent to $42.13.

San Francisco/San Mateo in California posted the steepest decline in ADR, down 50.1 percent to $123.23.