Value Place was recognized by Forbes as one of 2014’s Best Franchises in America, receiving the highest marks of any hotel brand in the $500,001 and over initial investment category. The company ranked number six in the category’s annual listing based on its 12 percent growth from 2008 to 2012 and its 99 percent continuity rating over the same period—a measure of its track record as an operator of extended-stay hotels.
“Our hotels have proven to be a strong investment opportunity for hotel owners and commercial developers looking to diversify their portfolios,” said Bruce Haase, CEO of Value Place. “We are committed to providing a simple operating model that drives a large percentage of revenue to our franchisees’ bottom line.”
Value Place offers only basic guest amenities and services to ensure simplicity and cost savings at each of its hotels. Additional operating efficiencies have been strategically incorporated throughout the entire business model, including the brand's staffing structure, which requires as few as five full-time employees per property. Value Place also delivers real estate and construction services, sales and marketing support, operational and property management training and other resources to all franchisees.
With nearly 190 hotels open in 32 states, Value Place is a leader in the economy extended-stay segment and has garnered national recognition for the success of its franchise operations. The latest Forbes ranking builds on Value Place’s recognition as one of 2014’s Top 500 Franchises by Entrepreneur Magazine, as well as one of Franchise Business Review’s Top 50 Franchises for four consecutive years.