Waramaug Hospitality Canada, in partnership with Superior Lodging Corporation, purchased the master license rights to Travelodge Canada from Halifax-based Holloway Lodging Corporation.
Realized under a newly formed joint entity by the name of Superior Lodging Development TL Corporation, the company, which will look to oversee the continued growth of the Travelodge brand in Canada, will be led by Marc Staniloff, CEO of Superior Lodging Corporation, while Michael Rapps, chairman of Holloway, will join as a member of the newly formed company’s board of directors.
Today’s announcement builds on a separate but related agreement between Waramaug and Superior that gives Waramaug a controlling share of the development rights for Super 8 Canada. This will make the combined portfolio for both brands 221 hotels. Wyndham Hotel Group, the world’s largest hotel company with over 7,600 hotels in 70 countries worldwide, grants the rights for both deals.
“Canada’s strong economy bodes well for our organization and we expect Super 8 and Travelodge to benefit greatly from the augmented management experience that this newly formed team brings to the table,” said Paul Nussbaum, chairman, Waramaug Hospitality Canada. “Marc has been instrumental in developing a number of brands across Canada and we have no doubt that he’ll help us to do the same under this newest endeavor. As a company that’s focused on acquiring legacy branded assets, it’s our goal to help further expand and improve the Super 8 and Travelodge brands, aiding in the continuation of their market leadership positions in Canada.”
Super 8 and Travelodge are expected to expand their presence by converting above referenced unbranded hotels across Canada, particularly where the highest numbers of unbranded guestrooms reside in Alberta, British Columbia, Quebec and Atlantic Canada. Geographically, 64 percent of Super 8’s Canadian hotels are located in Western Canada, 29 percent of hotels are located in Central Canada, 6 percent of hotels are located in Atlantic Canada and 1 percent of hotels are located in Northern Canada. For Travelodge, 58 percent of all Canadian hotels are located in Western Canada, 38 percent are located in Central Canada, and the remaining 4 percent is located in Atlantic Canada, leaving room for both Super 8 and Travelodge to strategically expand in either side of the country.