In the Windy City it’s: Ready…aim…fire!

Student teams from Michigan State University
Student teams from Michigan State University, New York University and DePaul University competed last year against one another to curry favor from the judges for their brand ideas and business plans.

Student teams from Michigan State University, New York University and DePaul University competed last year against one another to curry favor from the judges for their brand ideas and business plans.

National Report – If you’ve ever seen ABC’s “Shark Tank,” then you know it’s a fierce competition. It will be no different when the 2014 North America Hotel Investment Conference (NATHIC) rolls into Chicago in November.

NATHIC’s version of the hit show, “The Firing Squad,” will pit teams from Michigan State University, New York University and DePaul University against each other to pitch new hotel brand concepts to lodging industry executives Bruce Haase, CEO of Value Place Franchise Services; David Kong, president and CEO of Best Western International; Jerome Cataldo, CEO at Hostmark Hospitality Group; and Roger Bloss, CEO of Vantage Hospitality Group. Other highlights will include sessions on revenue management and equity, and a keynote address from Jack DeBoer, chairman of Value Place and Consolidated Holdings.

The 2014 North America Hotel Investment Conference takes place Nov. 19-21 at the Hyatt Chicago Magnificent Mile, and is expected to attract more than 300 hotel owners, investors, developers, operators, lenders, consultants and brand executives. Visit nathic.com to register.

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