In the Windy City it’s: Ready…aim…fire!

Student teams from Michigan State University
Student teams from Michigan State University, New York University and DePaul University competed last year against one another to curry favor from the judges for their brand ideas and business plans.

Student teams from Michigan State University, New York University and DePaul University competed last year against one another to curry favor from the judges for their brand ideas and business plans.

National Report – If you’ve ever seen ABC’s “Shark Tank,” then you know it’s a fierce competition. It will be no different when the 2014 North America Hotel Investment Conference (NATHIC) rolls into Chicago in November.

NATHIC’s version of the hit show, “The Firing Squad,” will pit teams from Michigan State University, New York University and DePaul University against each other to pitch new hotel brand concepts to lodging industry executives Bruce Haase, CEO of Value Place Franchise Services; David Kong, president and CEO of Best Western International; Jerome Cataldo, CEO at Hostmark Hospitality Group; and Roger Bloss, CEO of Vantage Hospitality Group. Other highlights will include sessions on revenue management and equity, and a keynote address from Jack DeBoer, chairman of Value Place and Consolidated Holdings.

The 2014 North America Hotel Investment Conference takes place Nov. 19-21 at the Hyatt Chicago Magnificent Mile, and is expected to attract more than 300 hotel owners, investors, developers, operators, lenders, consultants and brand executives. Visit nathic.com to register.

Virtual Event

HOTEL OPTIMIZATION PART 2 | Now Available On-Demand

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


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