From HM’s Pulse Of Procurement Study: Midscale Market Report

Over the next six months, the majority of new hotel developments will focus on the midscale segment, which is experiencing significant growth. While luxury, upper midscale, upper upscale, and upscale segments remain popular, midscale hotels are emerging as the top choice for developers. This surge in the midscale market is driven by several key factors:

• Value for the Money
• Shift In Consumer Preferences
• Flexibility and Efficiency
• Investment Appeal
• Brand Diversification