Inspira Santa Marta Hotel achieves 15 percent year-on-year growth in online revenue with eRevMax

Lisbon-based Inspira Santa Marta Hotel installed RateTiger Suite for efficient rate management and improved online growth. The hotel was experiencing difficulty in managing online channels manually and needed a solution that would  quickly deliver rate and frequent inventory updates on different websites.

With RateTiger's Channel Manager and Shopper in place, the hotel team is now able to accurately yield their rates daily across its 22 contracted OTAs while helping maintain a dynamic pricing structure based upon competitive rate benchmarking reports that it gets from the RateTiger Shopper tools. This business intelligence helps the Inspira team make informed pricing decisions for improved occupancy and revenue generation.

Being the only city centre hotel with a spa, Inspira caters to both the business and leisure travelers and has a comparatively wider booking window of five to seve weeks. This provides Inspira with an opportunity to play with its rates to cater to different market segments. The team currently generates approximately 45 percent bookings from OTAs, 10 percent from flash sales, 20 percent from its hotel website and the remainder as direct business (walk-ins, corporates, group bookings, etc).

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Hotel Optimization Part 3 | Available On Demand

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event, now available on demand, for expert panels focused on getting you back to profitability.