Inspira Santa Marta Hotel achieves 15 percent year-on-year growth in online revenue with eRevMax

Lisbon-based Inspira Santa Marta Hotel installed RateTiger Suite for efficient rate management and improved online growth. The hotel was experiencing difficulty in managing online channels manually and needed a solution that would  quickly deliver rate and frequent inventory updates on different websites.

With RateTiger's Channel Manager and Shopper in place, the hotel team is now able to accurately yield their rates daily across its 22 contracted OTAs while helping maintain a dynamic pricing structure based upon competitive rate benchmarking reports that it gets from the RateTiger Shopper tools. This business intelligence helps the Inspira team make informed pricing decisions for improved occupancy and revenue generation.

Being the only city centre hotel with a spa, Inspira caters to both the business and leisure travelers and has a comparatively wider booking window of five to seve weeks. This provides Inspira with an opportunity to play with its rates to cater to different market segments. The team currently generates approximately 45 percent bookings from OTAs, 10 percent from flash sales, 20 percent from its hotel website and the remainder as direct business (walk-ins, corporates, group bookings, etc).

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The integration aims to provide hoteliers with seamless and complete visibility over group, catering and event sales performance activity.

The Kalibri Labs database contains daily transaction data sourced directly from almost 35,000 hotels in the U.S.

Hilton will continue to recommend Demand360, Rate360 and Agency360 for use in its properties and encourage adoption across the its portfolio.