The Morgans Hotel Group signed a technology agreement with Sabre Corp. to upgrade all Morgans' properties to Sabre’s SynXis central reservation system (CRS). Sabre successfully completed this technology implementation with Morgans Hotel Group on June 10.
Morgans Hotel Group, widely credited as the creator of the first "boutique" hotel and a continuing leader in the hotel industry's boutique sector, also plans to leverage Sabre's guest connect booking engine, global call center services and voice agent application to capture and enhance the growth of direct bookings.
Across its unique portfolio of 12 properties, Morgans Hotel Group will use Sabre's enhanced, two-way integration between a third-party property management system and Sabre's CRS. This integration will enable greater optimization of revenue, hotel operations and guest profile management, all furthering Morgans' mission to return Morgans Hotel Group to being the leading international boutique hotel platform in the lifestyle hospitality sector.