Red Lion Hotels to deploy new central reservation system

Red Lion Hotels Corp. has entered into an agreement with Sceptre Hospitality Resources (SRH) to configure WindsurferCRS as the premise of its reservation platform and provide access to reservation, distribution and reporting information.

“This technology serves as a catalyst to interface with customer relationship management and revenue management systems in the future,” said Bill Linehan, executive vice president and chief marketing officer for Red Lion Hotels Corp. “It is a critical first step toward gaining access to reporting data and managing distribution channels."

WindsurferCRS provides real-time data enabling hoteliers to execute quickly and easily on hotel availability and revenue management strategies. The platform is designed to increase distribution, maximize booking conversions and optimize ROI. The platform is already beginning to be deployed.

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