Cobblestone to convert Wisconsin hotel to its Boarders Inn brand

A renovated Cobblestone Hotels guestroom.

On Aug. 21, 2017, Merrill Hotel Group signed a 20-year franchise agreement with Cobblestone Hotels, with intent to renovate the current Badger Hotel in Merrill, Wis., and upon the completion of the hotel's anticipated $1.5-million renovation, convert the hotel to a Boarders Inn & Suites by Cobblestone Hotels winter of 2017.

“We are excited to join the community of Merrill and continue our growth in Wisconsin,” Brian Wogernese, president & CEO of Cobblestone Hotels, said in a statement. “Merrill is a great town, and is in close proximity to other Cobblestone locations, which will increase brand recognition amongst the Wisconsin locations.”

The soon-to-be Boarders Inn & Suites will have 57 completely renovated guestrooms, including whirlpool suites, with amenities such as microwaves and refrigerators, coffee service, free high-speed internet and flat panel televisions in each room. The Boarders Inn & Suites will also have a banquet room, exercise equipment, guest laundry facility and convenience store. A complimentary hot breakfast bar and weekday newspaper will be available daily to guests as well.


Like this story? Subscribe to Hotel Design!

Hospitality professionals turn to Hotel Design as their go-to news source for the latest products, projects, and trends for hotel interior designers and architects. Sign up today to get news and updates delivered to your inbox and read on the go.

Based in Neenah, Wis., Cobblestone Hotels is a leading upper-midscale hotel brand with more than 123 hotels open, under construction or in development in 17 states. Signature amenities at Cobblestone properties include high-speed internet access, complimentary hot breakfast, convenience store, fitness centers, business centers and more.

Boarders Inn & Suites by Cobblestone is part of Cobblestone Hotels, which also includes Cobblestone Inn & Suites and Cobblestone Hotel and Suites.

Suggested Articles

China’s hotels were expected to bounce back quickly after the coronavirus was contained, forecast STR.

OYO Hotels & Homes said that its focus was to maintain strong brand preference “while ensuring we have a clear path to profitability”.

More than $23bn-worth of hotel construction contracts were due to be awarded in the Middle East and North Africa between now and 2023.