Cobblestone to convert Wisconsin hotel to its Boarders Inn brand

A renovated Cobblestone Hotels guestroom.

On Aug. 21, 2017, Merrill Hotel Group signed a 20-year franchise agreement with Cobblestone Hotels, with intent to renovate the current Badger Hotel in Merrill, Wis., and upon the completion of the hotel's anticipated $1.5-million renovation, convert the hotel to a Boarders Inn & Suites by Cobblestone Hotels winter of 2017.

“We are excited to join the community of Merrill and continue our growth in Wisconsin,” Brian Wogernese, president & CEO of Cobblestone Hotels, said in a statement. “Merrill is a great town, and is in close proximity to other Cobblestone locations, which will increase brand recognition amongst the Wisconsin locations.”

The soon-to-be Boarders Inn & Suites will have 57 completely renovated guestrooms, including whirlpool suites, with amenities such as microwaves and refrigerators, coffee service, free high-speed internet and flat panel televisions in each room. The Boarders Inn & Suites will also have a banquet room, exercise equipment, guest laundry facility and convenience store. A complimentary hot breakfast bar and weekday newspaper will be available daily to guests as well.

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.


Based in Neenah, Wis., Cobblestone Hotels is a leading upper-midscale hotel brand with more than 123 hotels open, under construction or in development in 17 states. Signature amenities at Cobblestone properties include high-speed internet access, complimentary hot breakfast, convenience store, fitness centers, business centers and more.

Boarders Inn & Suites by Cobblestone is part of Cobblestone Hotels, which also includes Cobblestone Inn & Suites and Cobblestone Hotel and Suites.