Cobblestone to convert Wisconsin hotel to its Boarders Inn brand

A renovated Cobblestone Hotels guestroom.

On Aug. 21, 2017, Merrill Hotel Group signed a 20-year franchise agreement with Cobblestone Hotels, with intent to renovate the current Badger Hotel in Merrill, Wis., and upon the completion of the hotel's anticipated $1.5-million renovation, convert the hotel to a Boarders Inn & Suites by Cobblestone Hotels winter of 2017.

“We are excited to join the community of Merrill and continue our growth in Wisconsin,” Brian Wogernese, president & CEO of Cobblestone Hotels, said in a statement. “Merrill is a great town, and is in close proximity to other Cobblestone locations, which will increase brand recognition amongst the Wisconsin locations.”

The soon-to-be Boarders Inn & Suites will have 57 completely renovated guestrooms, including whirlpool suites, with amenities such as microwaves and refrigerators, coffee service, free high-speed internet and flat panel televisions in each room. The Boarders Inn & Suites will also have a banquet room, exercise equipment, guest laundry facility and convenience store. A complimentary hot breakfast bar and weekday newspaper will be available daily to guests as well.

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Based in Neenah, Wis., Cobblestone Hotels is a leading upper-midscale hotel brand with more than 123 hotels open, under construction or in development in 17 states. Signature amenities at Cobblestone properties include high-speed internet access, complimentary hot breakfast, convenience store, fitness centers, business centers and more.

Boarders Inn & Suites by Cobblestone is part of Cobblestone Hotels, which also includes Cobblestone Inn & Suites and Cobblestone Hotel and Suites.