How Atlanta influenced W Atlanta-Buckhead’s $20M renovation

Woodbine Legacy Investments launched a $20-million renovation of the W Atlanta-Buckhead, a 12-story, 291-room hotel in Atlanta's Buckhead neighborhood. The renovation started in May and will be completed in late December.

Woodbine hired C+TC Studio of Atlanta as the architect and interior designer for guestrooms and the hotel’s rooftop bar, Whiskey Blue; Studio 11 of Dallas as the interior designer for the lobby, public areas and meeting space; and Genoa Construction as the general contractor for the project.

Taking cues from Atlanta’s Southern location, and drawing influences from fashion, design and art, the top-to-bottom revamp includes a lobby redesign that will see the addition of a dedicated welcome area for the Whatever/Whenever concierge team; new furnishings; and a café-style seating arrangement. The new, flexible layout will also flow from day to night, providing a lounge space by day and a party venue complete with a DJ booth at night. Also, in the lobby, there will be a new custom mural by the W photo booth.

The 286 guest accommodations will get new headboards, armoires, damask wallcoverings and carpeting, 55-inch televisions, in-room Nespresso machines and beverage bar, and new artwork throughout. All guestrooms will have splashes of color and a blend of graphic and sophisticated elements. Air-conditioning window units will also be removed from all guestrooms, decreasing system-related sounds and making room for a window portal to frame up a new work/lounge area with chaise, a table and cocktail cubby.

Guest bath updates will include new wallcoverings and sliding glass doors for privacy. Guestroom corridors will also have new wallcoverings, carpeting and lighting throughout.

The hotel’s 11,000 square feet of indoor/outdoor meeting and event space will receive new furnishings, paint, carpeting, lighting and artwork, along with enhanced spaces for breakout sessions and pre- and post-function events.

The fitness center, which has views of the city, will also get a new look.

Additionally, Woodbine is upgrading all internet cables for faster connectivity throughout the hotel.

W Atlanta-Buckhead’s rooftop bar, Whiskey Blue, operated by Gerber Group, is also being transformed. Updates to Whiskey Blue will include new furnishings, flooring, wallcoverings, lighting, artwork, terrace furnishings and landscaping, as well as changes to the entrance elevator and surrounding rooftop. These updates are anticipated to be finished in late October.

A second phase of renovation will start in 2019, which will focus on Cook Hall, the hotel’s restaurant.

The property first opened as part of the W Hotels portfolio in 2008. Woodbine purchased it in 2017.

Robert Woolridge is the GM of W Atlanta-Buckhead.

Photo credit: W Atlanta-Buckhead