New Jersey Holiday Inn Express upgrades to Formula Blue

The Formula Blue design scheme streamlines Holiday Inn Express guestrooms. Photo credit: The Holiday Inn Express & Suites West Long Branch

The Holiday Inn Express & Suites West Long Branch (N.J.) – Eatontown has completed top-to-bottom renovations on all 128 guestrooms and suites as well as all common areas, including the lobby and breakfast area, the fitness center and the heated indoor pool.

The Holiday Inn Express & Suites West Long Branch is part of the Hotels Unlimited portfolio, which includes 11 hotels in New Jersey's Monmouth, Ocean, Mercer and Middlesex counties.

The hotel now has the brand’s newest design solution, Formula Blue, which was announced five years ago.

Features of the new design include an open, pod-style front desk area; flexible seating in the lobby, including community tables with built-in wired and wireless charging; streamlined guestrooms with a kitchen area (including a refrigerator, microwave and a Keurig coffeemaker), multiple points of power and several storage options.

Related: IHG announces new design plan for Holiday Inn hotels

“Thanks to the renovations, this hotel is now ahead of the curve in keeping up with the needs of modern travelers,” said Courtney Mattsson, director of hotel operations at Hotels Unlimited. “Plus, our location in an up-and-coming market continues to drive demand. This area of Monmouth County attracts both new businesses and shore travelers, plus visitors to local favorites like Pier Village, Monmouth Park, Monmouth University, and the Jersey Shore Premium Outlets.”

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