San Fran's Sheraton Fisherman’s Wharf completes $30M redesign

In San Francisco, the Sheraton Fisherman’s Wharf completed its $30 million redesign that included a reconfigured lobby and bar, upgrades to all 531 guestrooms and suites, and the addition of a Sheraton Club Lounge. Sheraton Fisherman’s Wharf is the first and only Marriott property in the area to offer a Club Lounge, and combined lobby and bar concept to guests. Also part of the renovation is the opening of Northpoint Bar & Restaurant, an extension of the hotel’s redesigned lobby.

With architecture by Bull Stockwell Allen and interior design by Looney & Associates, the Sheraton Club Lounge, new public spaces, refreshed guestrooms and Northpoint Bar & Restaurant have maritime-themed design elements that were woven into the interior, drawing upon the influences of the surrounding public spaces. The color palette used includes deep blues, aqua and greys that are contrasted with accents of greens and chartreuse. There are also unexpected combinations of varied wood tones and textured tilework.

Each guestroom was updated with new carpet and paint, case goods, blackout and sheer blinds, seating areas, and flat-screen televisions. Updated furnishings include dark wood headboards with integrated sconces and desk areas with electrical outlets and two-line speaker phones. Brass accents and artwork of San Francisco landmarks complete the room. All bathrooms were updated with new fixtures and three-function showerheads, in addition to new vanities and toilets.


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Sheraton Fisherman’s Wharf’s new Sheraton Club offers Elite Bonvoy Members and hotel guests an exclusive space. The 1,700 square-foot Club seats more than 80 guests at banquettes, lounge-style sofas, bistro-style tables, and a conference desk for larger group meetings. Business Center amenities are also available.

An extension of the hotel’s new lobby experience is the Northpoint Bar & Restaurant. The 2,500-square-foot space provides various indoor and outdoor seating options for up to 140 guests, including an 18-seat, U-shaped bar that serves as the restaurant’s focal point, and a communal table that seats 10. Main dining tables and high-tops can be found adjacent to the bar while lounge-like seating formations are located next to the registration desk. The restaurant has six gas fireplaces set amid a semi-enclosed outdoor living-room-like setting.

Sheraton Fisherman’s Wharf is located at 2500 Mason Street, San Francisco, Calif. Bruce Carlton is the general manager of the property.

Photo credit: Michael Weber Photography