The brand recently completed five $500,000 hotel renovations at properties in Lubbock, Texas; Greenwood, Ind.; Akron and Mentor, Ohio. These renovations are part of Value Place's national effort to enhance corporate- and franchisee-owned properties, all new construction between 2002 and 2013.
The updates include upgraded lighting, beds and televisions, as well as amenities including high-speed, wireless Internet.
In January the company launched a new national growth strategy with the goal of increasing its corporate- and franchise-developed properties around the country.
Value Place’s expansion plans for the next three years include the acquisition of land to build corporate-owned hotels in metropolitan markets, including Atlanta, Cleveland, Denver and southeast Florida, among others.