Hotel distribution and revenue platform SiteMinder releases ‘Dynamic Revenue Plus,’ a solution for hotels to both access live market intelligence and take immediate action on their bookable inventory, pricing and distribution strategy. Unlike revenue management systems that have traditionally been accessible to a limited number of hotels, the dual capability within Dynamic Revenue Plus means any hotel can use one mobile-first system to optimize its revenue based on market demand.
Dynamic Revenue Plus is powered by the data within SiteMinder’s platform, which stems from 120 million annual hotel reservations that give users of Dynamic Revenue Plus the most comprehensive data available, including top source markets. Soon, it will be enhanced with dynamic pricing recommendations from IDeaS. The built-in combination of IDeaS’ dynamic pricing strength and SiteMinder’s distribution platform with deep market intelligence will provide powerful revenue management capability and speed-to-market to hotels of any size, including the most resource-strapped, according to the companies. To date, these have been accessible only as separate solutions and limited to hotels with dedicated revenue management resources.
Using the unified solution, any hotel can now move away from traditional, static revenue management practices characterized by slow and irregular changes to a more dynamic approach that involves frequent adjustments to revenue strategies in response to market fluctuations. Examples of changes include bulk room rate updates, new minimum base rates and lengths of stay, sale restrictions, inventory adjustments, and new marketing promotions, which can all be done on mobile and desktop.
“We’re committed to democratizing revenue management and bringing the benefits of dynamic, demand-based pricing to hotels across the globe," Klaus Kohlmayr, chief evangelist and development officer at IDeaS, said in a statement. "This partnership provides another viable option for hotels of all resources and operating models to stop leaving money on the table due to outdated manual revenue management practices and tools.”
Dynamic Revenue Plus was conceived in late 2023 to mirror the convergence of distribution, revenue optimization and market intelligence strategies that SiteMinder saw taking place at hotels globally to drive a commercial mindset across hotel departments. Available initially to hotels in Australia and New Zealand, with all other markets to follow in 2025, Dynamic Revenue Plus is a key pillar of SiteMinder’s Smart Platform strategy—the manifestation of SiteMinder’s mission of making sophisticated revenue management accessible to every hotel worldwide.
The launch of Dynamic Revenue Plus comes amid rising international travel and a booming events industry, which are boosting hotel economies around the world. In response, the solution gives users the most complete event information available in the market, along with insight into future demand surges. This capability will allow hotels to capitalize on changing travel flows, events, and other critical revenue opportunities at a speed not available until now.
“While market intelligence is not new, Dynamic Revenue Plus by SiteMinder is unique among existing solutions for the capability it offers hoteliers to not only consume insights but to take multiple actions, beyond pricing changes, within minutes," said Leah Rankin, chief product officer at SiteMinder. "Additionally, its mobile-first approach and unique ability to provide insight into future levels and timings of demand mean hoteliers can adapt with the market. Truly, Dynamic Revenue Plus is the first of its kind, and together with the team at IDeaS, we at SiteMinder are delighted to make it available for all hotels looking to make the critical shift to dynamic revenue management and drive significant growth in revenue.”