Club Med appoints SVP marketing, sales

Club Med Miches Playa Esmeralda
In her previous role, Sabrina Cendral led the guest experience design and commercial launch of Club Med Michès Playa Esmeralda in the Dominican Republic. Photo credit: Club Med
Sabrina Cendral. Photo credit: Club Med

Club Med promoted Sabrina Cendral to SVP of marketing and sales, where she will oversee U.S. sales and marketing and drive marketing strategies for North Americas as a whole. The new role combines the all-inclusive resort company’s U.S. sales and marketing operations into one centralized position.

"It's an exciting time for Club Med in North America as we are enacting aggressive growth plans to expand our capacity by over 30 percent in the next few years and introducing innovative product offerings into the all-inclusive market," Cendral said in a statement. "I am fully embracing this opportunity to merge two successful and high-performing teams to create a new level of synergy that will help us accomplish our goals and maximize our marketing and sales initiatives with a strong, unified voice."

Cendral joined Club Med 11 years ago to launch the brand’s Luxury Villas and Chalets. While working at the company’s Paris headquarters, she also oversaw the customer experience design for several new resorts, including Valmorel in the French Alps and Pragelato Vialattea in Italy. In 2013, she relocated to Club Med’s North American headquarters as the director of brand, communications and product marketing.

For the past five years, Cendral has served as VP of marketing and digital for North America. In that role she has helped relaunch several properties, spearheaded a partnership with Cirque du Soleil and led the guest experience design and commercial launch of Club Med Michès Playa Esmeralda, opening in the Dominican Republic in November.