Commune Hotels & Resorts boosts Asia presence with Alila Hotels & Resorts

One year since announcing a strategic partnership, San Francisco-based Commune Hotels & Resorts is formalizing its presence in Asia with the addition of Alila Hotels and Resorts to its portfolio of boutique hotel brands. Singapore-based Alila marks Commune’s fourth hotel brand, joining Joie de Vivre Hotels, Thompson Hotels and tommie.
 
Geolo Capital, the private equity firm that owns Commune, secured a majority interest in Alila in 2014, at which time the two hotel companies formed an alliance to cross-promote each others’ global brands. Today, Commune and Alila are entering into a fully integrated model to create wider exposure and distribution internationally.
 
In a statement, Niki Leondakis, CEO of Commune, said that Asia “is an incredibly influential and promising travel market with tremendous growth potential for Commune; Alila has a strong foothold in the region,” which creates “significant opportunity” for Commune's existing hotels and future development internationally.
 
Alila Hotels and Resorts’ corporate office in Singapore will become the regional office of Commune Hotels & Resorts in Asia. Each individual Alila hotel and resort will retain its name. Frederic Flageat-Simon, previously CEO of Alila, will serve as CEO Asia of Commune Hotels & Resorts, overseeing the Singapore-based executive team and managing the Commune portfolio in Asia. Flageat-Simon and the Singapore-based team will focus on growing the Commune brands in Asia, Australia and the Middle East, while the U.S.-based Commune team will continue to build the development pipeline in America, Europe and Africa.

Virtual Event

HOTEL OPTIMIZATION PART 2 | Now Available On-Demand

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


Suggested Articles

Hoteliers must communicate their safety efforts not only to potential guests but also to those who help get heads in the beds: the meeting planners.

Carver Road Hospitality will invest in, develop and operate lifestyle hotels, restaurants, lounges and other hospitality concepts.

During the first day of Hotel Optimization Part 2, panelists discussed employee wellness and finding new sources of business.