Revenue management consultancy ELEVAT3 launches a new sales and marketing division to provide tailored branding solutions for hoteliers, naming industry veteran Beth Barris as executive vice president of sales and marketing to lead the new offering.
“With more than two decades of direct hospitality sales and marketing experience, Beth is the ideal candidate to lead ELEVAT3’s new division,” ELEVAT3 Partner and Co-Founder Nilesh Patel said in a statement. “These new offerings are a natural outgrowth for our company and will provide a valuable service to our clients to help them enhance asset performance and boost sales.”
ELEVAT3 brings a collaborative approach to combine both sides of its revenue management and sales and marketing divisions. The sales and marketing department provides virtually any solution required, from full sales to market plan development to prospecting, to augment the revenue management capabilities. While customers are not required to use both services, the two teams have been built to work together seamlessly for branded and independent hotels.
Prior to joining ELEVAT3, Barris was chief sales officer of Barris Hospitality Consultancy, where she was contracted by hotel sales and marketing teams, owners and management companies to provide services to help expand existing properties’ sales revenues and market shares. Previously, she held multiple roles with Marshall Hotels & Resorts culminating in executive vice president of sales and marketing.
“We already have assembled a fantastic team with an average of 17 years’ experience in hospitality sales and marketing, so we are hitting the ground running,” Barris said. “Our exceptionally qualified team can assist hotels, boost revenue, enhance overall performance and achieve financial goals. We take a collaborative approach to provide a range of services, from consulting and segmenting sales to full sales for a property, answering all incoming leads, prospecting and RFPs, just to name a few.”