Four Seasons appoints SVP of sales, hotel marketing

Erin Martin designs 8th Four Seasons hotel in California.
Four Seasons Hotels and Resorts appointed Ben Trodd SVP of sales and hotel marketing, expanding on his previous role as SVP of global sales. Photo credit: Four Seasons Hotels and Resorts
Ben Trodd. Photo credit: Four Seasons
Hotels and Resorts

Four Seasons Hotels and Resorts named Ben Trodd SVP, sales and hotel marketing, placing the company’s hotel marketing, hotel sales and worldwide sales office teams under one leader. In his new position Trodd will work to improve the alignment and communication between these three teams, as well as develop leadership talent across the company.

“Ben is a seasoned hotel operator with a strong background in sales and marketing, and I am confident that his unique experiences and thorough understanding of our business will position him for success in this new role,” Peter Nowlan, executive VP/chief marketing officer at Four Seasons, said in a statement.

Trodd began working with Four Seasons in 1995. His new role expands his most recent position, SVP of global sales, to include hotel marketing. Before stepping into that role, Trodd worked as regional VP/GM of the Beverly Wilshire, Beverly Hills, A Four Seasons Hotel in California. While in the role of regional VP, he had operational oversight for a number of hotels and resorts across the Americas, including some under development.

Virtual Roundtable

Post COVID-19: The New Guest Experience

Join Hotel Management’s Elaine Simon for our latest roundtable—Post COVID-19: The New Guest Experience. The experts on the panel will share how to inspire guest confidence that hotels are safe and clean and how to win back guest business.

“I am happy to extend my Four Seasons experience into such an exciting global and cross-functional role,” Trodd said in a statement. “I’ve developed strong relationships with clients, guests and hotel owners around the world throughout my career at Four Seasons, and I look forward to reinforcing these connections and creating new ones as we continue to drive sales and marketing growth and extend Four Seasons global leadership position.”

Suggested Articles

Aggregate data for the Top 25 Markets showed lower occupancy and average daily rate than all other markets. 

Drawing from within, the company has appointed two new SVPs, a regional VP and a chief accounting officer to drive growth.

The WorldVue Mobile Web Remote and WorldVue Housekeeping App are meant to streamline guest experiences and staff operations.