IHIF: Meininger Hotels plans to grow across Europe

Meininger hotels cater to budget travelers ranging from young individual travelers to family and school groups. With sixteen hotels and 2,000 rooms in Europe, the company is poised to leverage of the expected growth and strength of the European Budget Hotel sector. Meininger is aiming to bring its hotels to all major European cities within the next five years. The International Hotel Investment Forum (IHIF), which Meininger supports as a sponsor, is an opportunity to raise the awareness of the company’s success and achievements and it's growth plans.

Meininger currently operates in 10 European cities including London, Berlin, Amsterdam, Brussels, and Vienna. The primary targets for the company’s European expansion are Paris, Barcelona, Rome, Edinburgh, Florence, Zurich, Munich (among others including more locations in its current destinations). 
Meininger is looking for green field development sites as well as existing buildings for conversions. Meininger Hotels can be standalone or as part of a mixed-use scheme. The buildable area of a Meininger Hotel is between 3,500 square meters and 10,000 square. Because of its unique model Meininger has a more flexible approach to room sizes and the external visibility of its hotels. Its existing hotels range from purpose-built to conversions of offices, residential buildings and even a brewery.
Meininger's existing hotels operate on long-term leases with owners ranging from property developers to institutional investors. (Several of these investors have more than one property.) The successful operating model was endorsed by the take ver of the company last year by Holidaybreak Ltd a large pan European travel company.
From March 3 - 5, Meininger Hotels will be present at IHIF as a sponsor and exhibitor.

The IHIF, the International Hotel Investment Forum, takes place in Berlin from March 3-6 and is owned by Questex Media. The three-day conference is the leading annual meeting place for the hospitality industry, and unites global industry professionals to help expand business worldwide.


Like this story? Subscribe to Operations & Technology!

Hospitality professionals turn to Operations & Technology as their go-to source for breaking news on guestrooms, food & beverage, hospitality and technology trends, management and more. Sign up today to get news and updates delivered to your inbox daily and read on the go.