Magnuson Hotels begun the roll-out of its co-op marketing initiative to drive more local business to its member hotels.
As part of the program, Magnuson will reinvest 20 percent of the fees paid by each member hotel into co-op marketing. The main focus of the co-op marketing initiative will be on billboards, print ads and digital campaigns. Magnuson Hotels will also work with individual hotels, using their local knowledge to maximize ROI for their hotel and brand as a whole.
The co-op marketing program is a move which continues to differentiate Magnuson Hotels as an industry leader in the support we offer our member hotels. “We are proud to break away from the normal practices of our competitors and demonstrate to our hotels our commitment to providing them with the highest level of consumer awareness at no additional cost to the owners,” said company CEO Thomas Magnuson.