New Hilton campaign touts discounted room rates

Hilton Las Vegas front of hotel

Hilton Worldwide is expanding its Hilton HHonors rewards program to offer discounted room rates on direct bookings through its brand websites, the Hilton HHonors moble app and call centers or through corporate travel partners and approved travel agents.

The discount is available at over 4,500 hotels globally. In addition to this, Hilton is launching a new "Stop Clicking Around" marketing campaign to emphasize the benefits of direct bookings and Hilton HHonors membership.

"Last year, 57 billion Hilton HHonors Points - or more than 1.6 million free nights - went unearned because guests booked their stay through a third party," said Mark Weinstein, global head of customer engagement, loyalty and partnerships at Hilton Worldwide. "There is a huge misconception that third parties always offer lower prices for our hotel rooms, which is simply not true."

FREE DAILY NEWSLETTER

Like this story? Subscribe to Operations & Technology!

Hospitality professionals turn to Operations & Technology as their go-to source for breaking news on guestrooms, food & beverage, hospitality and technology trends, management and more. Sign up today to get news and updates delivered to your inbox daily and read on the go.
Read more on

Suggested Articles

The Singapore-based company plans to reflag a Westin hotel in Toronto later this month.

JLL analyzed openings across 18 U.S. markets and found that when headquarters hotels open, the extra supply typically is absorbed in two years.

Peter Kwong brings 35 years of hospitality experience, including 25 years of Best Western ownership, to his new role.