Traveloge may sell for more than $1.4 billion

Travelodge CEO Peter Gowers

Big news from the budget hotel scene today, as the owners of the British chain Travelodge are reportedly considering a sale of the company that could value it at more than $1.4 billion. The sale, as the Times notes, comes just three years after the hotel chain’s current owners—Goldman Sachs, Avenue Capital and GoldenTree Asset Management—took control of Travelodge from Dubai International Capital as part of a massive financial restructuring that reduced its debt to $480.6 million from $927 million.

According to the International Business Times, the sale is likely to take place in the next nine to 12 months. Travelodge is one of U.K.’s largest hotel chains and has seen solid numbers over the last year. The East Anglian Daily Times is reporting that EBITDA for 2014 rose by 63.5 percent to £66.2 million as Travelodge benefited from improved room occupancy and rates, boosted by business customers. The company saw an 15.1 percent increase in average room rates to £45.33. Occupancy was also up by 1 percentage point to 75.5 percent. Revenue last year rose 14.9 percent to £497.2 million while RevPAR was up 16.8 percent to £34.24.

“The momentum we saw in 2014 has continued into the new year and we have seen an encouraging start to 2015," Peter Gowers, Travelodge CEO, said in a statement. "The value hotel market remains strong and we continue to outperform our competitive set. We see considerable potential for further like-for-like sales growth.” 

Virtual Event


Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.

A £100 million modernization program is nearing completion, while five of 15 hotels expected for 2015 (for an expected addition of 1,300 rooms) were already open. The chain has opened more than 500 hotels since launching in 1985 and has identified 250 more sites across the UK for expansion. The first 150 of these are expected to be opened over the next eight years. The new hotels for 2015 include London locations at Wembley (opened in February), Richmond and Greenwich; a new central Glasgow property and key regional locations including the Thames Valley tech corridor, Southampton (opened in March) and Bristol. "Secondary market sales for Travelodge hotels have been strong," Gowers added, "and our shareholders acquired 144 Travelodge hotels from independent landlords during 2014."

Suggested Articles

During the first day of Hotel Optimization Part 2, panelists discussed employee wellness and finding new sources of business.

Hospitality sector recovering as economy reopens. Hotels, along with other commercial properties, began to see rising foot traffic in late Spring.

Soon-to-open hotels in California and Michigan have announced their debut general managers and directors of sales.