Tune Hotels targets Chinese travelers in first foreign deal with Plateno

Malaysia-based budget hotel chain, Tune Hotels, is looking to tap into the Chinese outbound travel market with the recent inking of a marketing collaboration agreement with Plateno, one of China’s leading hospitality group. Fourteen Tune Hotels’ properties in Asia, Australia, England and Scotland will now be featured on Plateno’s booking engine.

Guangzhou-based Plateno operates over 2,000 hotels under five different brands across more than 300 cities throughout China. It also operates a loyalty program with over 80 million members who travel for business and leisure, domestically and overseas.

The Chinese outbound market is huge. Ninety-seven million China residents reportedly traveled out of the country last year, a 16.8-percent increase from a year before.

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Tune Hotels group CEO Mark Lankester said: “As more mainland Chinese citizens begin to look towards outbound travel to see and experience different parts of the world, the question is who do they rely on? This is a natural synergy whereby Plateno will be able to help their members in their outbound journeys by recommending hotels overseas

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