#8: Rome

View of Rome from Castel Sant'Angelo, Italy. Photo credit: MasterLu//Getty

Ah, Rome. Despite ongoing economic and political uncertainty in Italy, hospitality developers and hotel brands are confident enough to invest in the country. 

Like some other countries, Italy, from a hotel development and investment perspective, can be bifurcated into two separate parts: Milan and Rome. According to Edward Rohling, CEO of TRC Hotel Advisors, “Rome is more challenging: Privacy desires restrict release of performance history; discussions of tenant and manager changes are cloaked in secrecy; valuation is often perceived to be only tangentially related to income potential; minimal international brand presence below five star in the urban core allows for few repositioning comps; and property owner rights are enforced patiently.

"However, room supply is the same today as 10 years ago. With little on the horizon, and a growing demand from travelers to the predictability of branded four-star hotels. But the quantity of required interactions to complete a transaction is a multiple of that in Milan, but persistence will pay off.”


#8: Rome

Suggested Articles

The Omni Viking Lakes Hotel will include several food-and-beverage venues, 35,000 square feet of meeting space and a spa.

The new appointments include two opening general managers and one managing director tasked with leading a 1,504-key hotel’s rebranding.

The new hotel is a mile from where the brand made its debut in London's Mayfair neighborhood 48 years ago.