While her official title at Wyndham Hotel Group is brand marketing manager, Sembler describes herself as a “marketing strategist, social media content curator, towel-tester and problem-solver.” Primarily, she said, she develops the brand strategy, visual identity, marketing campaigns across paid owned and earned channels, and brand experiences for five brands, including Wyndham Grand and Dolce Hotels & Resorts. “From what you read on Instagram, the email in your inbox, or the shampoo in your hotel room—my role works to create and tell the story of what our hotel brands stand for, and build awareness and drive revenue while doing it.”
Where do you see yourself in 10 years? In 20 years? How are you working today to develop your career for your next positions?
With the trend in technology, and guests reporting they travel with an average of three devices, digital innovation in hospitality is a field I plan to work in. From mobile check-in, text concierge, increasing trends in mobile bookings and technology disruptions I can’t begin to fathom, hospitality companies in the future will need to focus even more on their digital ecosystems—exactly where I hope to be, leading the deployment of brand content on emerging platforms and exceeding guest expectations with mobile convenience, without losing the personal side of welcoming someone under your roof. After rounding myself out with loyalty and digital experience, I’d like to lead a single brand from soup to nuts: development and owner relations, marketing and communications and operations and guest experience.