As director of new business & talent management for Columbia Hospitality, Greg Prescott focuses on finding partners and opportunities for the company and facilitating its overall growth. He provides strategic guidance throughout developing projects as well as the coordination of consulting projects. Additionally, Greg oversees talent development, focusing on recruitment, growth and strategic partnerships.
Global hotel companies are focusing very much on attracting travelers from your generation. If you could tell the industry, “Hey! This is what we really want in a hotel stay,” what would you say?
Experiential travel. I travel frequently and am constantly striving to find the next unique, authentic and memorable experience. Hotels must capture every detail to create a seamless brand and identity. From arrivals to signature cocktails and programming—everything must be uniquely independent and cohesive. As hoteliers, it’s important to remember that the experience is your most valuable marketing tool! Everything depends on the interactions your guests have on every step of their journey. Why? Because each person has a printing press and camera in their pocket, and they use these tools to share every element of their experience with their friends and family across their social network. So make it wow, every step of the way.