Peggy Berg, The Castell Project

Peggy Berg
Peggy Berg, President, Castell Project

Castell builders are athletes who stand atop each others’ shoulders to create a human tower, a concept that Peggy Berg modeled her newest venture after. The Castell Project is a nonprofit group that promotes diversity in hospitality by providing companies in the industry with tools to develop high-profile women within their organizations. Berg, founder of global business consulting firm The Highland Group, said she spends each day thinking about what she can do to elevate women in hospitality. “Women dominate the bottom of the industry,” Berg said. “We are 59 percent of all of hospitality’s employees, and 65 percent or more of all hospitality industry college classes. Our pipeline is enormous and talented, but as you get to the VP level our representation falls to 29 percent, SVP is even lower and at the CEO level it’s 4.5 percent.” She is inspired each day by speaking with the people she is working to elevate, and is encouraged by the reception and interest she encounters while trying to make Castell Project a fixture in the industry. “The women we are working with are dynamite,” Berg said. “I’m very interested in seeing the industry address this issue. I’ll be working to get information out there.” If Berg could offer any advice for women starting out in the hospitality industry, it would be this: “Burn no bridges. We are a small industry.”

Peggy Berg, The Castell Project

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